July 11, 2008

Butler Readers' Day Promotion Receives National Marketing Award

July 11, 2008

Indianapolis, Ind. - The Athletics Marketing Department at Butler was recently recognized by the National Association of Collegiate Marketing Administrators (NACMA) with the association's 2008 Silver Award for outstanding achievement in a Men's Basketball Single-Day Attendance Promotion.

The award was presented in recognition of the department's Readers' Day promotion, which attracted nearly 200 individuals to an education and reading fair prior to the Butler men's basketball game on Jan. 12.

The award was presented to the department at the 17th annual NACMA Convention in Dallas on June 10. Butler was the only Horizon League school to receive any award at the 2008 convention.

Readers' Day featured pre-game activities in the West Gym of Hinkle Fieldhouse that included guest readers, a Scholastic book fair, sign-making and interactive booths from various community organizations. All fans were invited to stay after the game for an autograph session with the men's basketball team.

Several youngsters attending Readers' Day earned their game ticket by participating in Bookin' with the Bulldogs, an in-school literacy promotion initiated last fall by Outback Steakhouse, the College of Education and Butler Athletics Department. An estimated 4,000 students in more than 30 elementary schools were involved with the program in its first year.

Readers' Day was orchestrated by a committee that included College of Education instructor Angela Lupton, Manager of Sports Marketing and Promotions Lindsay Martin and Butler students Kristen English, Lauren Krueger and Crystal Wright.

Since 2003, the NACMA Awards program has honored outstanding achievement in marketing and promotions. Awards are presented in 18 categories, with each category divided into three groups based upon school size and conference affiliations. More than 1300 entries were submitted for consideration.