Mike Freeman was promoted to Associate Athletic Director for External Operations in August of 2009 after a successful stint as the Manager of External Operations at Butler University.
In his role, Freeman oversees the day-to-day activities of
External Operations, which includes ticketing, sponsorship,
marketing, licensing and television and radio programming. He
also directly supervises the Butler men’s and women’s
golf, cross country and track and field programs. He
previously oversaw the football program. Freeman also plays a
major role in fundraising with the Bulldog Club and its capital
Freeman has led the External Operations staff to record growth in a number of areas. Butler set new marks for men's basketball season tickets and corporate partnership revenue in each of the last four years. Butler also set men’s basketball regular season average attendance marks of 7,202 and 7,899 the past two years - the highest on record since the 1960’s. Butler Athletics has won seven “Best Of” awards from the National Association of Collegiate Marketing Administrators (NACMA) since Freeman’s appointment in 2009. Following the 2009-10 season, Butler announced an extended partnership with LIN Broadcasting (My-Indy TV) and a new multi-year partnership with 1070 The Fan, the state's leading sports radio station. Freeman is also involved with men’s basketball events, serving as the primary administrator for postseason play and coordinating efforts for regular season tournaments and the Crossroads Classic.
Freeman has been involved in the fundraising for many of Butler’s facility enhancements over the last seven years, most notably the Butler Bowl renovation of 2010 and the ongoing efforts of the Hinkle Fieldhouse restoration project.
He also serves as team instructor for the University of
Indianapolis Sport Management Masters Program and is a member of
the Board of Trustees for the Cancer Support Community.
Freeman was a National Association of Athletic Development
Directors (NAADD) Conference Representative for the Atlantic 10
Conference in 2012-13. Previous, he was the Horizon League
sport liaison for cross country and track & field and the NAADD
Conference Rep in 2011-12.
While Manager of External Operations from 2006 to 2009, Freeman oversaw the Bulldog Club, Butler's primary athletic support organization, as well as development for its capital improvements. Freeman's efforts have helped Bulldog Club in giving amounts double after three straight years of increased annual support. Bulldog Club membership increased from just under 1,000 members in 2005-06 to over 1,700 in 2007-08. He also oversaw special events, including Golfest, the Basketball Tip-Off Dinner, the department's Priority Points System and gameday hospitality for football, men's and women's basketball.
From 2004 to 2006, Freeman had responsibilities in athletic development, marketing and promotion, ticketing and corporate sponsorship at the University of Indianapolis. During his time with the Greyhounds, partnership revenue increased each year. He also assisted with the Greyhounds' television production of football and basketball games, the Junior Hound Pound, the Hound Pound Committee, the Crimson & Grey Member Drive and the Greyhound Club.
Prior to his appointment at UIndy in August of 2004, Freeman served as a graduate assistant in Athletic Media Relations at Western Illinois University for two years. He assisted in all areas of media relations and hosted the football program’s weekly in-season television show.
He began his athletic career as a student assistant in the Sports Information Office at the University of Northern Iowa, where he attended as an undergraduate. He completed an internship with the Illinois Junior Golf Association during the summer of 2003, and, in 2001, he was named "Employee of the Year" following a summer baseball internship with the Waterloo Bucks of the Northwoods League.
A native of East Moline, Illinois, Freeman earned his undergraduate degree in Marketing Management from Northern Iowa in 2002 and his masters' degree in Sport Management from Western Illinois in 2004.
He and his wife, Melody, have two daughters, Anabelle and Emilia, and a son, Abram, and reside in Brownsburg. Freeman’s father, Gary, played football at Kansas State University from 1970-75.