Butler University Athletics is responsible for promoting and protecting the University's reputation by ensuring proper usage of its name and symbols. This page is designed to assist those who wish to learn more about the use of Butler marks or the licensing process.  Butler Sports Marketing, in cooperation with Strategic Marketing Affiliates, administers the program.

Frequently Asked Questions

How do I become licensed with Butler University?
To begin the process, please contact our licensing agency:

Strategic Marketing Affiliates
Pan American Plaza
201 South Capitol
Suite 520
Indianapolis, IN 46225
Phone: 317-829-5690
Fax: 317-829-5696
Online at www.smaworks.com

What qualifies as a trademark of Butler University?
Any mark, logo, symbol, nickname, letter(s), word(s) or combination of these that can be associated with the University qualifies as a trademark.  Click here to view the Official Style Guide for a complete listing.

Why have a licensing program?
A trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University's merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks. The revenue is used to support and enhance many programs campus wide. Outside of the University, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.

Who needs a license?
Anyone wishing to use the marks, logos and symbols of the University must obtain a license.

Can an alumni or student group sell products using the University's marks as a fundraiser?
Yes, provided a licensed vendor is used to produce the merchandise.  The complete list is available by emailing Lindsay Martin, Manager of Sports Marketing & Promotions, at lmartin@butler.edu.

What about using the University's name or logo on a website?
Every use of the University's trademarks requires permission from the Butler Sports Marketing. The internet has made it easy for alumni, fans and supporters to build web pages with the University's name and logos, and the University appreciates this support. However, federal trademark laws require that the University control its name and marks; therefore, the University must be very selective in granting permission in these and all instances.  

Who is licensed with the University?
Either Butler Sports Marketing or Strategic Marketing Affiliates can provide a list of current licensees for the University's merchandise. It is typically much easier to work with an established University licensee than to try and license a new product or idea.

Can I alter a mark?
No. Altering a mark would hurt its integrity. This would dilute the strength and value of the mark.  The Butler logo should only appear in black, white or PMS 541 Butler Blue, unless written approval is requested from Butler Sports Marketing.